The SEG International Exposition
The use of real employees humanizes the brand and compels people to stop and look at the booth more than generic technical images would. The RPS services showcased at the Society of Exploration Geophysicists Conference (SEG) support the Energy industry, a very technical and sometimes controversial topic. Images of staff provides a more approachable feel to the company and the people in the panels were actually at the event working the booth.
The contrast of the colorful backgrounds with the watermarked image associated with their discipline contrasted well with their black and white photo.